Scale

First images from production of brief based around the word 'Scale'.

"Measurement Is Fundamental For Scale'

In order to communicate this I am using the image of the human body and the organs within. By linking one of the six architectural units of measure to one of the vital organs of the body; it communicates the fact that one can not live without the other. Each building that represents an organ will then include specific architectural symbols that support each unit of measure. Below are the single drawings of the organs, which will eventually become part of a full body diagram. The organs will be 'to scale' and in their rightful positions in the body; and I will also be filling in the rest of the human body shape to support the concept. The overall visual will take the visual nature of an architectural plan. More finalized photos to come.