Ikea

D&AD Brief promoting the new 2011 Ikea catalogue, worked on in collaboration with Aaron Alexander

Concept was to focus on how Ikea can be used to personalise your room:

"Make A Home Your Own"

Inspiration for the idea came from holiday polaroid photos, where some friends were holding up photos in other areas of the world. Derived from this was the idea for people to tear-out pages from the Ikea catalogue, which would enable them to hold up multiple Ikea products and effectively design their room in front of them.

The advert shown below allows people to relate to the idea of holding products up and visualising their room in front of them, while the viral advert, also shown below as photographic storyboard; adds the cheeky nature of Ikea to the campaign.

Technology Ring

Brief set by 'the chase' design company, which was entitled:

"Two Side to the story"

Concept was to use infographics as a means of plotting the history of technologic inventions and how technology has taken over society today. The 'two sides' being the the positive effect of the invention at the time it was invent and the negative effect of it in terms of society today. Its large format was designed so that you can see how full of technology life is today and how simple it once was. The quote that the project is based on was by Ervin Laszlo:

Technology Is A Powerful Instrument, But Essentially An Instrument It Must Only Be

Grey Matter Printing

Grey matter is our online store to raise money for our Degree show. It is made up of designs submitted from the students in our year, which are then being printed and sold on T-Shirts and Tote Bags in the online store. Check it out here!

www.greymatterstore.com

Here are some photos from the first batch of screen printing the t-shirts and bags.

Make Museums Sexy

Project complete and submitted for the MPA Roses Student Awards 2010. Collaborative brief worked on with Stuart Talbot, check out his blog at www.stuarttalbotillustration.blogspot.com.

Task to 'Make Museums Sexy'. The concept for the promotion of museums was to use the five senses of the body, 'Stimulate Your Senses'; in order to make museums appealing to the public. Focusing on less well-known museums in the UK, each artifact from a chosen museum represents one of the senses. The artifacts have been photograph in order to attract the viewer to the campaign and are accompanied by seductive typography to indicated why people should visit a museum.

Discover Your 6th Senses, By Visiting A Museum Today