Ikea

D&AD Brief promoting the new 2011 Ikea catalogue, worked on in collaboration with Aaron Alexander

Concept was to focus on how Ikea can be used to personalise your room:

"Make A Home Your Own"

Inspiration for the idea came from holiday polaroid photos, where some friends were holding up photos in other areas of the world. Derived from this was the idea for people to tear-out pages from the Ikea catalogue, which would enable them to hold up multiple Ikea products and effectively design their room in front of them.

The advert shown below allows people to relate to the idea of holding products up and visualising their room in front of them, while the viral advert, also shown below as photographic storyboard; adds the cheeky nature of Ikea to the campaign.