Degree Show

Here are some images of my degree show, which is going on at the moment at Staffs University. The show looks great and has some amazing work from the Graphics course. If you got some spare time, come down and have a look, you won't be disappointed.

Show includes the following projects:

Scale - Measurement Is Vital For The Existence Of Scale

Make museums sexy (MPA Roses Brief 2010)

Promote the new 2011 Ikea catalogue (D&AD Awards 2010)

Dereliction - Urban Dereliction Project, Changing Your Viewpoint

All project can be view in more depth on my website, www.ianjeffries.co.uk

Couple of images of my girlfriends show, including project she completed for the Body Shop (D&AD Brief 2010) and a shelf initiated brief called Salvage; based on turning clothes into other items.

Guardian

Last week I spent some time with guys from the guardian, working on their information graphics. I had a great week there and was lucky enough to help on a double spread graphic on the BP Oil Disaster. My contribution was drawing up the diagram and the various parts of the process that BP were carrying out to stop the Oil Spill.

Derelict

Recently completed project based around dereliction, in particularly an old brick manufacturer which had been closed down for a number of years.

I chose the topic of dereliction because I wanted to practice my skills in photography and also being such an unusual building, I didn't want to visually describe the stereotypical message of the building decomposing. Instead I wanted to show how these areas can be seen as something exciting.

To achieve this I decided to produce a brochure style book for Urban Derelict Project, where it would show the viewer many different viewpoints of the same building and advertise the appeal of these types of buildings. The different viewpoints I chose were a Teenager, a Historian, a Developer and finally a Naturalist. I also wanted to communicate the fact that dereliction should not be feared, but instead explored; and for that reason I chose to incorporate mechanisms into the book, which allowed the viewer to interact with the pages.

The headlines for the pages were all screen washed, giving a very rustic effect; like that of a bricks. Brochure bound using inter screws.

Website

Recently I have been busy getting together my work for big scary degree show, which is happening in June. But also been building my website to allow me to get out there amongst everyone and all that jazz. So here are some pictures of what its looking like so far.

Ikea

D&AD Brief promoting the new 2011 Ikea catalogue, worked on in collaboration with Aaron Alexander

Concept was to focus on how Ikea can be used to personalise your room:

"Make A Home Your Own"

Inspiration for the idea came from holiday polaroid photos, where some friends were holding up photos in other areas of the world. Derived from this was the idea for people to tear-out pages from the Ikea catalogue, which would enable them to hold up multiple Ikea products and effectively design their room in front of them.

The advert shown below allows people to relate to the idea of holding products up and visualising their room in front of them, while the viral advert, also shown below as photographic storyboard; adds the cheeky nature of Ikea to the campaign.

Technology Ring

Brief set by 'the chase' design company, which was entitled:

"Two Side to the story"

Concept was to use infographics as a means of plotting the history of technologic inventions and how technology has taken over society today. The 'two sides' being the the positive effect of the invention at the time it was invent and the negative effect of it in terms of society today. Its large format was designed so that you can see how full of technology life is today and how simple it once was. The quote that the project is based on was by Ervin Laszlo:

Technology Is A Powerful Instrument, But Essentially An Instrument It Must Only Be